M4A2-Theory and Development Essay Example | Topics and Well Written Essays - 750 words

M4A2-Theory and Development - Essay Example A particular cultural practice determines the kind of commodities consumed (Diller, 2011, p. 167). A firm must, therefore, undertake investigation to ensure segmentation is done to fit a particular niche based on a people’s culture. In so doing, a firm benefits as products will sell making it possible to expand production capacity with less inventory accumulation. A firm motivates by incorporating every group in its work force ranging from migrants, underrepresented to disables who are further rewarded based on performance at different levels and not fixed at a 100% performance evaluation (Bullen, LeFave, Selig, & Chittenden, 2010, p. 134). Employee’s promotions should also be fair based on inclusiveness as talents are not attached to disability as well as minority and hence top management should comprise all groups. A firm further ensures teamwork by including every lot in decision making process based on the principle of triangulation as ideas generated from different employees debated and harmonized to yield increased productivity and its associated sales (Hoffmann, 2007, p. 125). A motivated employee via being incorporated in decision making feels part of success and will further put all his effort to achieve given set goals. Cultural diversity has become an inevitable area for keenness for any success oriented firm. Many consumers show variations in terms of products needs deeply rooted in traditional cultures and traditions (Yajima, Central Research Institute of Electric Power Industry & Socio-economic Research Center, 2006, p. 124). Cross-cultural motivations of both employees and the consumers through promotions, inclusion in decision making process, top management as well as issuance of gifts to loyal customers has become a feature employed by multivendor Inc. to attract brightest talents in its labor force as well retention of customers who further