Why Are You Interested in Our College Interview Tips

Why Are You Interested in Our College Interview Tips Like many of the most common interview questions, a question about why you are interested in the college seems like a no-brainer. After all, if you are interviewing at a school, you have presumably done some research and know why you are interested in the place. That said, it is easy to make missteps when answering this type of question. Key Takeaways Be specific. Make sure youve done your research and are aware of the features that distinguish the college from other schools.Give a well-rounded answer. Try to find features on the academic and non-academic fronts that you can address.Dont focus on selfish aspects of attending the school such as prestige or future earning potential. Weak Interview Answers Some answers to this question are better than others. Your answer should show that you have specific and admirable reasons for attending the college. The following answers are not likely to impress your interviewer: Your college is prestigious. This may be true, but what distinguishes the college from other prestigious colleges? And why does prestige matter so much to you? What exactly about the colleges academic and/or non-academic features make you eager to attend?Ill make lots of money with a degree from your college. This certainly may be an honest answer, but it wont make you look good. An answer such as this suggests you care more about your wallet than your education.All my friends are going to your college. Are you a lemming? Your interviewer will want to see that you have selected the college because of your own educational and professional goals, not because you follow your friends blindly.Your college is convenient and close to home. Here again this might be an honest answer, but college is preparing you for the rest of your life. Proximity to home suggests that location is more important than your actual education.My counselor told me to apply. Fine, but youll want a better answer. S how that you have done your own research and that you are eager to attend. Youre my safety school. No college wants to hear this even if its true. Colleges want to admit students who are eager to attend, not students who look down on the school and are likely to transfer after a year. Give Your Interviewer a Well-Balanced Answer The interviewer is hoping that you are interested in the college for reasons other than peer pressure or convenience. Similarly, if you say you applied entirely because of a parent or counselors recommendation, youll be suggesting that you lack initiative and have few thoughts of your own. When it comes to prestige and earning potential, the issue is a bit more fuzzy. After all, name recognition and your future salary are both important. The interviewer most likely is hoping that you find the college prestigious. That said, you dont want to come across as someone who is more concerned with material gain and prestige than with pursuing your passions and getting a high-quality education. Many students choose a college based on sports. If you love nothing more than playing soccer, youre likely to look at colleges that have strong soccer teams. During the interview, however, keep in mind that students who are interested in nothing except sports often fail to graduate. The best answers to this interview question provide a balance of academic and non-academic reasons for wanting to attend. Perhaps youve always dreamed of playing on the schools soccer team and you really like the schools hands-on approach to teaching engineering. Or maybe you like the opportunity to be an editor for the literary magazine, and you are eager to participate in the English departments study abroad program. Know the College What you most need to do when answering this question is show the interviewer that you know the colleges distinctive features well. Dont simply say that you want to go to the college to get a good education. Be specific. Let the interviewer know that you were drawn to the colleges innovative first-year program, its emphasis on experiential learning, its Honors Program, or its international focus. Also feel free to mention the schools wonderful hiking trails, its quirky traditions, or its amazing lilacs. Whatever you say, be specific. The college interview is a great place to demonstrate your interest in the school, but you can only do this if you have done your homework. Before you set foot in the  interview room, make sure you have done your research and identified several features of the college that you find particularly appealing, and make sure at least one of those features is academic in nature. Finally, make sure you make a good impression by dressing appropriately and avoiding common interview mistakes such as showing up late, answering questions with one-word responses, or proving that you are clueless about the school

Cat Connotations

Cat Connotations Cat Connotations Cat Connotations By Mark Nichol I recently discussed senses of words for various species from the dog family as they apply to human behavior and characteristics. Every dog has its day, but now it’s time for the cats to come out. 1. Cat This word for any feline or, specifically, the small domesticated species became a term of contempt for a woman and slang for a prostitute (brothels have been called cathouses), and vicious or sniping comments or behavior, probably from an association with the behavior of agitated cats, are still referred to as catty. Similarly, noisy protests from spectators at a performance or competition are referred to as catcalls, presumably from the unpleasant sound of cats howling out during fighting or courtship. However, cat also came, first in Black English and then in more widespread usage, to be synonymous with fellow or guy and became a label for a jazz aficionado. A fat cat is, by analogy with the physical aspect of an obese feline, a wealthy, self-satisfied person. Many idioms and expressions employ the word cat, including proverbial references to cats having nine lives and letting the cat out of the bag. 2. Cougar This relatively recent slang term, from an analogy with feline predation, refers to older women who seek younger males as sex partners. 3. Kitten The word for a young cat applies to a seductive or alluring woman; it’s sometimes expanded to â€Å"sex kitten.† 4. Lion Because of this animal’s regal nature, its name is used to celebrate noble bearing; the word also alludes to bravery (as in the epithet Lionhearted) but also to greed or tyranny. The verb lionize refers to adulation; leonine is an adjective that often describes a person’s feline appearance or comportment. 5. Tiger The ferocious nature of the tiger has inspired the use of its name to express admiration for a person’s tenacity or competitive spirit. By contrast, a paper tiger is just what the idiom suggests: an apparently powerful entity that is not a force or a threat. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:70 Idioms with Heart36 Poetry TermsWriting Styles (with Examples)

Strategic Management Outline Example | Topics and Well Written Essays - 750 words - 2

Strategic Management - Outline Example Barriers against International Trade Critics believe that factors that influence international trade undermine globalisation (Haberberg and Rieple, 2007:8). The factors include tariffs, licenses, embargos, and investment and exchange control with a view of protecting trade in the international market. The above factors influence the entry behaviour into the international market. Economic analysts have identified reasons behind the resistance to globalisation. These reasons are environmental influences that emanate due to international trade, employment abuses, and perceived inequality of benefits derived from globalisation. Many countries show concern about the treatment that their citizens get whenever they operate in the international scene. Conflicts that arise due to poor treatment may justify resistance to efforts towards globalisation. Benefits derived from the global market are very crucial to globalisation. The players in the international scene bring low-income countries and the developed countries. The transactions between these two groups usually differ. Economists have demonstrated that the benefits that developed nations acquire in the international market are higher when compared to low income countries. This situation tends to justify rejection of globalisation. The international Environment The trade in the international market usually take place within and between Europe, USA, and Japan. This trade depend on political and legal issues, which influence the relationship between these countries, cultural and social issues; shapes the products consumed by these nations, and the infrastructure within these countries. Infrastructure is very crucial because it dictates the operation of factors, which influence the international scene. For instance, transport network and communication determines the ability to deliver products in the international market. The international politics define the environment within which the international players would pre sent their items. The political system dictates policies, which influence globalisation. The legal system of a country would derive its policies from the nation’s political system. These policies would influence the economic climate because they regulate business operations in the international scene. Critics believe that political intervention may affect taxes levied against products in the international market. The interventional by various political systems are evident through inflation and currency rate control. Social and cultural issues are very instrumental to globalisation. The beliefs and values in the international environment would influence practices such as consumer behaviour, expectation of the employees. The understanding of dynamism in the international culture would influence the approach applied by firms in the international market. Critics believe that cultural attributes observed in the international market depend on infrastructural development in a countr y (Haberberg and Rieple, 2007:12). For instance, employee’s skill would depend on education system of that country. On the other hand, telephone, electricity or transport system would dictate the behaviour adopted by various firms. Organisation Location in the International Environment The decision to introduce a product in the internatio

ETHICS PAPER Essay Example | Topics and Well Written Essays - 1500 words

ETHICS PAPER - Essay Example The head nurse feels that these patients are frequently hospitalized and transferring them would distress them. Here, the chief resident is looking to serve personal interest of his pediatricians at the cost of snubbing the health hazards of existing patients. The ethical dilemma in this case is based on deontological or duty bound ethics that emphasizes on acting morally and rationally along with conducting tasks and responsibilities in a rational manner. The fundamental ethical principles for nurses state that patients should be respected for human dignity and should be taken care in a compassionate way. However, transferring the patients suffering from cystic fibrosis to another ward cannot be considered as an ethical move especially when the reason cited is based on offering space to pediatricians. It is important to consider the health issue of patients and accordingly taking steps rather than serving and promoting self and personal interest. At the same time, this situation fai ls to serve the utilitarian principle as it does not offer pleasure to majority of people and thus can be considered as a major ethical issue that needs to be assessed and analyzed well in order to offer mutual benefits and advantages (Rosen, 2003). 2. The important issues in this scenario are conflict of interest for nurses and deontological and duty bound ethics. At times, nurses are entangled in a situation and scenario where there is a conflict between the expectations of patients and work authority. The chief resident wants few patients to get transferred to another ward while the head nurse feels the other way. This shows that there is a conflict in terms of handling and understanding the situation. At the same time, deontological and duty bound ethics state that every individual should perform his tasks and responsibilities by being moral and ethical. The words ethical and moral are used throughout in the code of ethics for nurses and hold great importance and value. Ethics d efine what is right and wrong and moral defines personal attributes and intentions that have to be rational and positive offering mutual benefits and advantages

Chocolate Industry Essay Example for Free

Chocolate Industry Essay The Chocolate industry in the UK has been facing many challenges in recent times. The escalation of prices of the main ingrediants such as cocoa, milk and sugar has forced companies to increase prices. Customers showed resistance to higher prices which prompted brands such as Cadbury Masterfoods (Galaxy) to reduce packaging sizes. Concerns among the public regarding obesity has also led chocolate companies to bring out smaller sizes of chocolate. A big issue facing the industry are cocoa prices hitting a 33% high in 2010 due to growing demands from the chocolate industry and a disappointing crop in the Ivory Coast, an important grower of cocoa. As per Euromonitor reports the total value of the chocolate market has grown by 3% to 5. 4 million from 2009. The main players in the market in UK are Cadbury (owned by Kraft Foods), Mars Nestle. Cadbury as of 2010 accounts for 31% value share in the market. In 2010 acquired Cadbury Plc in January 2010 for ? 11. 5 billion. Cadbury Trebor Bassett (CTB) is the confectionery division of the company, which holds a large stake in the three key confectionery areas – sugar, gum and chocolate. CTB’s key brand in the chocolate market is Dairy Milk. This acquisition has helped Cadbury as well as Kraft Foods by increasing their economies of scale as well as bring out more options to customers. Cadbury Ltd operates in both the chocolate and sugar confectionery markets. It manufactures branded confectionery and beverages, including the internationally-successful Cadbury chocolate brand. The company also manufactures dark chocolate under the Bourneville name, as well as supplying Maynards, Trebor and Basset sugar confectionery. The company owns the chewing gum brand Trident and manufactures the medicated sweet, Halls Soothers. Cadbury chocolate brands in the UK include: Dairy Milk, Wispa, Twirl, Twisted, Freddo, Crunchie, Chomp, Bournville, Decker, Boost, Flake, Dream, Time Out, Star Bar, Picnic, Fudge, Snack, Brunch, Curly Wurly, Roses, Creme Egg, Variety and its standalone organic chocolate brand Green Black’s. Cadbury also produces several other items of confectionary however the focus in this project is chocolate. In this project we will look at the competitive pressures facing Cadbury and how it remains the market share leader. Cadbury Ltd registered a turnover of ? 5. 98bn in the year ending 31st December 2009, up from ? 5. 38bn in 2008. In 2009, pre-tax profit stood at ? 378m, after falling by 5. 5% from ? 400m in 2008. Below is a graph showing positions of all key market players FIVE FORCES TOOL. Michael E Porter devised ‘Porter’s Five Forces tool’ as a way for companies to ascertain market attractiveness and competition with other companies. This tool is not just used by commercial organizations but also by public organizations and not for profit companies to understand their customers and suppliers. In the chocolate industry there is heavy rivalry due to the presence of several large scale and world renowned market players such as Nestle, Cadbury and Mars. Cadbury among others produces countlines, boxed chocolates and sharing bags as well as blocks and moulded bars. RIVALRY AMONG EXISTING COMPANIES Existing rivalry among market players in an industry is an important part of judging market attractiveness and competition. Cadbury in UK faces competition mainly from Mars and Nestle. These three brands command equal market shares in UK and an extra percentage of market share creates big marketing spends, strong pricing and new launches of products within the company. In March 2008, Mars acquired the sugar confectionery company Wrigley US, while, in 2010, Kraft Foods completed its acquisition of Cadbury. As per Keynote reports Nestle is expected to buy out US Hershey brand. Nestle is left with reduced market share after acquisitions of Mars Cadbury. Periods of low market growth according to Porter (1980) particularly during maturity or decline of product cycles intensify competition. Competitors take advantage of the saturation of other products. With excess production capacity and lesser competition, several players engage in price competition to get higher sales. Cadbury goes head to head with Nestle Mars as other players have fairly smaller market shares and often struggle due to these top companies. According to Hooley et all (Marketing strategy and competitive positioning) high exit barriers for a company lead to higher competition as well. If a company is unable to exit a market due to high initial investments, high costs of redundancy (monetary and social) they work harder to compete with other companies. Several companies have egotistical as well as psychological reasons for remaining in a market and ensure they stay on top of people’s minds as exiting is not an option due to brand history and value. Brands such as Cadbury have incredible media presence covering internet, television, print, etc. Cadbury is a major player on the internet and uses this tool as an advantage over competitors. Newer avenues such as E-markets are intensifying competition and deterring exit of big companies. Competition in the chocolate industry is also increased due to the fact that product differentiation is low. The intrinsic quality and external value of a bar of chocolate is similar therefore competition for sales is increased. Switching costs in terms of price and availability for customers is low as many players have similar varieties of chocolate on offer. Customers may not face difficulty in changing from one brand to another due to such factors and this leads to Cadbury, Nestle and Mars to participate in increased competitiveness for higher market share. According to Hooley et All (Marketing strategy competitive positioning) if fixed costs are high then competitive is intensified. THE THREAT OF MARKET ENTRY The chocolate industry must be prepared for the entrance of new competition. Several factors can allow companies from entering into an industry. The chocolate industry has several companies that hold highest market share however there are also small companies as well as a lot of new entrants. New companies enter the industry if cost of entry is low. Companies with relatively less resources can break into markets if capital and investment is low. The requirement of large financial resources in order to compete with established brands can deter new entrants. In the chocolate industry deterrents include rising prices of supplies like cocoa, sugar and milk. The health awareness among the public has also led to dropping sales and this can be a problem for new entrants. Factors distribution channels being accessible for all chocolate companies gives new companies accessibility to enter the market due to heavy presence to retail outlets. Competitive retaliation according to Hooley can hinder entrance of new and fairly smaller companies. Big players such as Cadbury can pursue aggressive marketing strategies to combat new companies from taking over. If bigger companies were unable to respond to new companies with competitive retaliation then it would be far easier for companies to enter. The chocolate industry is composed of very few companies as the main players (Cadbury, Kit Kat Nestle) hold highest market shares. These companies have aggressive market strategies and customer loyalty as well. Existing companies have the funds to expand their presence in the market through acquisitions or mergers. For example, in 2003, Cadbury acquired the Natural Confectionery Company, which has since become a well-known product in the sugar confectionery market. Such extensions serve to diversify the market, while introducing more options in terms of products and brands. Product differentiation can also trigger entry of new companies. The chocolate market is flexible and many different varieties of chocolate can be found. New companies can use this to their advantage by launching specialized products to cater different tastes. In the chocolate industry there are several brands offering niche variety of chocolates whereas the top players are creating extensions similar to what the competitor is providing. Cadbury offers a wide variety of chocolates to compete with Mars Nestle as well as other brands such as Ferrero Rocher, Lindtt Thorntons. Hooley states that when there are gaps in a market new entrants can enter with ease. In highly segmented markets, new entrants can cater to specialized segments of the market as well as newer and experimental audiences. In every industry companies need to understand diversifying interests and requirements of customers or else new entrants can use this opportunity to cater to new tastes and needs of customers. In the chocolate industry more and more varieties of chocolate are available and there is a demand for different types of chocolates that many specialized and newer brands are approaching giving a tough time to established brands such as Cadbury. THE THREAT OF SUBSTITUTES: Every industry including the chocolate industry is threatened by substitutes. New companies can come in and revolutionize the market and offer better and more unique substitutes of whatever is already on offer. In the chocolate industry new companies can provide better alternatives of existing products by offering cheaper prices and better quality. Product improvements can be made and this makes newer companies gain an advantage over existing companies. Due to health concerns in UK many customers are shifting to options such as biscuits. BARGAINING POWER OF SUPPLIERS. In the chocolate industry suppliers can gain power by increasing prices, limiting quality and services. The rising prices of Cocoa are forcing many chocolate brands to increase prices or reduce packaging size of chocolates. Bargaining power of suppliers are medium as even the suppliers require these brands to buy. The cocoa industry depends on the confectionary industry. However to combat the high prices Cadbury is reduce. ng packaging of sizes. The price of cocoa is consistently rising and the market is very volatile BARGAINING POWER OF BUYERS The other side of powerful suppliers are powerful buyers. Buyers today are expecting better quality and cheaper prices. Since chocolate is a standardized product buyers can choose between many brands and switching costs are low. Brands such as Cadbury and Nestle are following customer demands such as creating healthy alternatives as well as suiting their requirements in terms of flavours, types of chocolate, etc. Due to recession in the UK many people prefer to remain at home and Cadbury is creating ‘Nights in’ options such as chocolate sharing bags. Bargaining power of buyers is high as they have the option to switch to several options. GENERIC STRATEGY OPTIONS According to Porter, a company can outperform other companies in a competitive arena through: 1. Cost Leadership 2. Differentiation 3. Focus As of 2009 Cadbury UK ltd remains market leader in chocolate confectionary accounting for 31% in value sales. With new product developments and extensions Cadbury hopes to woo new customers. With the takeover by Kraft Foods Cadbury is benefitted by widespread distribution and larger economies of scale COST LEADERSHIP: Cadbury is not a cost leader in the market however follows competitive pricing along with Mars Nestle. Due to cocoa prices rising they are increasing prices or reducing package sizes yet maintaining almost similar prices so no one can gain competitive price advantage. In October 2010, The Grocer revealed that Cadbury and Nestle were to increase their recommended retail prices by up to 7% across some of their most popular lines, including Dairy Milk, Wispa and Yorkie. Rising commodity prices led to a 3 pence (p) price increase on standard Cadbury Dairy Milk bars in October — a 30% increase on 2007 — taking the retail price of the chocolate bar to 56p. DIFFERENTIATION: Cadbury provides similar products to its competitors therefore differentiation is hard to achieve. Cadbury’s Diary Milk however is their best selling chocolate and is a plain chocolate. A similar product cannot be found in competitiors. Cadbury however is known for its unique taste and therefore offers differentiation as competitors cannot imitate the same taste. FOCUS: Competitive advantage can be gained if Cadbury focuses on target groups. As per consumer research volumes of chocolate consumed are falling however the same amounts of people are eating chocolate. Several factors such as negative health effects of chocolate and the concept of ‘staying in’ due to recession are deterring consumers from consuming chocolate. Cadbury’s responded to the increasing concern over unhealthy ingredients with the acquisition of the Natural Confectionery Company, which manufactures sweets without artificial colouring or flavourings. Cadbury can capitalise on captive audiences staying in at home with chocolate sharing bags and boxes such as Buttons Roses. Nestle is known to have partnered with Empire magazine’s dvd rental service to gain advantage over this ‘stay at home’ audience. Cadbury also needs to focus on ethical sourcing as people in the UK are expecting companies to conduct business in a socially responsible manner. Cadbury is a supporter of sustainable cocoa farming and in order to appeal to global audiences they entered into Fairtrade. To summarize focus can be on health concerns, ethical sourcing and corporate responsibility as well as seasonal demand during Christmas , Easter, ETC. Cadbury among its competitors also leads in brand extensions, the revival of Wispa is an important example. Competitors feel it comes in the way of original brand sales however Cadbury found success. RESOURCE BASED VIEW: According to the resource based view companies can achieve high performance through their developed resources. This view bases success of a company on its assets and capabilities which help to create competitive advantage. As per the resource based theory competitive edge can be found if companies possess the following characteristics: value, rarity, inimitability and non-substitutability (VRIN MODEL). Resources are further classified into tangible and intangible assets. Intangible Resources for Cadbury are: 1. Brand Name: The brand name Cadbury is very renowned. Kraft’s takeover has helped Kraft more than it has for Cadbury. Cadbury is an easily recognized brand name and is the market share leader in the UK. 2. Reputation: Cadbury has a very good reputation among buyers in the UK. In 2010 Cadbury became Fairtrade and also follows ethical sourcing of cocoa which has helped enhance its image. Cadbury’s history goes beyond 150 years and is considered a top brand. 3. Country of Origin: Country of origin is also an asset and in the case of Cadbury, the COO is UK. The COO is a method of evaluation for quality. Customers except a lot more when a brand originates from certain countries. 4. Market Domination: Cadbury has an additional asset of market domination. As of 2010 as per Euromonitor reports, Cadbury leads market share in the UK accounting for 31% value share in UK. The Kraft takeover has only helped in increasing the dominance of Cadbury due to increased distribution networks and extensive economies of scale. Following the Kraft takeover in February 2010, sales of Cadbury’s Dairy Milk were up 12. 8% and Cadbury’s overall chocolate confectionery business grew by 5%. Although Kraft’s chocolate sales rose faster in percentage terms, at 7. 5% for the 52 weeks ending 30th October 2010, this was the result of increased distribution. Cadbury’s acquisition has helped Kraft Foods. Supply chain assets such as a strong distribution network and good relationship with suppliers (cocoa, milk sugar) are also a strong asset for Cadbury. Cadbury is available at all retail outlets and due to its ethical sourcing objectives and fair-trade association it shares a good relationship with suppliers despite the volatile price environment. Other strong intangible assets for Cadbury include its existing large customer base, glowing corporate culture and production expertise. Tangible assets for Cadbury are factory and equipment as well as cash/cash equivalents. Below is a table listing assets of Cadbury on a Likert scale. Rated from 1 to 5 (5 being the highest) INTANGIBLE ASSETS: Resources| Value| Rarity| Inimitability| Non Substitutability| Brand Name| 5| 5| 5| 5| Reputation| 5| 4| 3| | Country of Origin| 5| 3| 3| 3| Market Domination| 5| 3| 3| 3| Supply Chain Assets| 5| 3| 3| 3|. To gain competitive advantage, capabilities of a firm should also be taken into consideration. According to Hooley, processes that deploy assets are capabilities. Several marketing capabilities should be included such as robust advertising and promotion strategies, distribution capabilities, pricing etc. The following capabilities can apply to Cadbury: * Advertising Promotions: Effective communications can take place through advertising, public relations, direct marketing, etc. Cadbury also launched a ? 50m advertising plan in 2010 as part of its official sponsorship of the London 2012. In recent time Cadbury has received good PR for becoming a fairtrade product. On 28th February 2011, the company began its ‘Fairtrade Fortnight’, after Cadbury announced that it planned to donate 20% of total sales from its fairtrade products to charity in order to fund a program that would give Ghanaian cocoa farmers solar panels. Examples of such good PR and great advertising campaigns help in Cadbury’s aim to gain competitive advantage. * Distribution capability: Distribution capability is a capability for Cadbury as it is available in all grocery stores including large scale retailers such as Tesco, Sainsbury Asda. * Product developments: Cadbury’s newest innovations and brand extensions such as Diary Milk bliss (vanilla cream centre, extension of Diary Milk) are capabilities that help Cadbury achieve competitive advantage. Cadbury has also reintroduced Wispa which has been a big seller. During seasonal and festive times Cadbury innovates and brings out products that it is renowned for. Cadbury’s seasonal range offering new product innovations, such as Caramel Bunnies and Creme eggs are a popular choice that set it apart from competitors. CADBURY’S RELATIONSHIPS: Cadbury maintains a good relationship with its customers through effective marketing and PR tools such as social marketing and their website. Cadbury also has a good relationship with its suppliers, In order to achieve corporate social responsibility they have gone fairtrade and continue to support ethical farming of supplies such as cocoa. In 2011 cadbury donated one fifth of its profits from all fair trade certified products sold during fair trade fortnight (28th feb-13th march) to fund solar power projects in Ghana’s cocoa farming communities. Today sales of Cadbury’s Dairy Milk have resulted in 2. 3 million pounds of fairtrade premium paid to Kuapa Kokoo, a fairtrade cooperative for farmers. Cadbury has pledged to invest 45 million pounds over 10 years to secure sustainable future of cocoa farming in Ghana, India, South East Asia and the Caribbean. Cadbury has also invested in farmer education and also reducing its carbon footprint. Cadbury also keeps a good relationship with its distribution channels such as retail outlets like Tesco Asda. Relationships with the media, consumers, suppliers and distributors are the most important relationships for Cadbury. RECOMMENDATION Chocolate remains by far the largest sector of the confectionery market, with sales rising by 17% over the 5 years, compared to the sugar confectionery market which grew by just 6. 3% over the same period. This was principally down to the continued popularity of chocolate products and the rising retail price of confectionery. Countering highly competitive environment through differentiating your product and providing something different from competitors. A tough marketing strategy should be created to help increase value of the product among customers. This creates higher entry barriers for new market players and despite industry growth, market share and costs of supply a brand can cement its own and undisputable position. If product cycle reaches decline then the brand should work to reinvent the product. Cadbury at present is the market leader and with the association with Kraft they can benefit from synergistic strategies. The past few years have also seen concerns regarding the ethical sourcing and production of confectionery products escalate. As a result, organic and fairtrade ingredients have become more widely used in confectionery. Cadbury has created a good name for itself by going fairtrade and must continue to produce in ethical ways. In order to maintain competitive advantage Cadbury must continue to analyse market trends such as healthy eating, staying in and sharing as well as the public’s interest in corporate responsibility. As per keynote reports the price of cocoa and sugar has increased dramatically over the 5-year review period, which is likely to have an adverse affect on the chocolate confectionery sector. Although some companies maintained a good level of ingredient stocks in 2010, the rising cost of commodities, coupled with the increase in value added tax (VAT) in January,is likely to have a more noticeable effect on the industry in 2011. In the UK, the confectionery market continues to enjoy a high level of consumer penetration, with nearly nine out of ten adults purchasing chocolate bars or similar products on a regular or semi-regular basis. However, the market’s large size, its abundance of products and the dominance of well-known brands such as Cadbury. In response to economic downturns and the escalating prices of supplies, Cadbury should respond by producing budget and value items. In a response to escalating cocoa prices Cadbury has responded by not passing price increases onto customers by reducing the size of its products. In February 2011, Cadbury reduced its 140 gram (g) bar of Dairy Milk to 120g (removing two squares), but kept the price the same. Cadbury in order to maintain competitive advantage must continue to offer the customer value through its resources, keep the prices low as well as keep innovating and providing newer products. Another strength Cadbury should concentrate is on to keep focussing on key brands such as Dairy Milk. To have an advantage over competitors Cadbury must continue to follow market trends. REFERENCING Euromonitor reports Hooley, G. , Piercy, N. F. , and Nicoulaud, B. (2008) Marketing Strategy and Competitive Positioning, 4th Ed. , Harlow: FT Prentice-Hall Keynote reports Mintel reports Porter, M. E. (1980c) Competitive Strategy, New York: Free Press Porter, M. E. (1980b) How competitive forces shape strategy, McKinsey Quarterly, Spring, No. 2, pp. 34-50 www. cadbury. co. uk.

Road Not Taken :: essays research papers

â€Å"The Road Not Taken† By: Robert Frost â€Å"The Road Not Taken† is a poem about Robert Frost reflecting on a personal experience. He talks about the time when he had to make a tough decision. With the evidence gathered up, it seems as if he regretted the outcome of his decision and he is curious as to see whether the other choice could have been better or not. This is a very intellectual poem that could leave people in suspense. For a first time reader, you would never be able to tell if Frost actually regretted taking the path he chose, or if he was actually grateful for it. It all depends on how a person reads Frost’s wording. The inspiration for this poem came from his walks with his friend, Edward Thomas, of England. In 1914, when Frost and Thomas lived in Gloucestershire, they frequently took long walks through the countryside. Thomas would choose the path which he thought might show his American friend a rare plant or any kind of special interest. However, by the end of the walk, Thomas would regret the choice he made. He would â€Å"sigh† over his decision because he thought he could have taken the â€Å"better† direction. Frost would always tease Thomas for all those regrets he would have. Frost takes a â€Å"sigh† in the poem. That could really throw people off. Frost might be implying that it was a sigh of relief, or possibly a sigh of regret. He could be completely happy about the path he chose, or he could be regretful for it. This poem could be analyzed in many different ways. From the research I did, I learned that Frost never really told anyone what the â€Å"sigh† at the end of the poem really meant. He said that it was a very tricky poem. This â€Å"sigh† came from those that Thomas would make after their walks through the countryside. When Frost returned to America as a successful discovered poet, he wrote â€Å"The Road Not Taken†. The manuscript copy of the poem was sent to Thomas immediately. Frost’s expectations were that Thomas would notice how the poem pivots ironically on the phrase, â€Å"I shall be telling this with a sigh†. Unfortunately, as it turned out, Frost’s expectations were disappointed. Thoma s didn’t notice the gentle jest because the irony was handled too subtly. If someone thinks in a positive manner, they will realize that is never really a right or wrong choice in your life. Road Not Taken :: essays research papers â€Å"The Road Not Taken† By: Robert Frost â€Å"The Road Not Taken† is a poem about Robert Frost reflecting on a personal experience. He talks about the time when he had to make a tough decision. With the evidence gathered up, it seems as if he regretted the outcome of his decision and he is curious as to see whether the other choice could have been better or not. This is a very intellectual poem that could leave people in suspense. For a first time reader, you would never be able to tell if Frost actually regretted taking the path he chose, or if he was actually grateful for it. It all depends on how a person reads Frost’s wording. The inspiration for this poem came from his walks with his friend, Edward Thomas, of England. In 1914, when Frost and Thomas lived in Gloucestershire, they frequently took long walks through the countryside. Thomas would choose the path which he thought might show his American friend a rare plant or any kind of special interest. However, by the end of the walk, Thomas would regret the choice he made. He would â€Å"sigh† over his decision because he thought he could have taken the â€Å"better† direction. Frost would always tease Thomas for all those regrets he would have. Frost takes a â€Å"sigh† in the poem. That could really throw people off. Frost might be implying that it was a sigh of relief, or possibly a sigh of regret. He could be completely happy about the path he chose, or he could be regretful for it. This poem could be analyzed in many different ways. From the research I did, I learned that Frost never really told anyone what the â€Å"sigh† at the end of the poem really meant. He said that it was a very tricky poem. This â€Å"sigh† came from those that Thomas would make after their walks through the countryside. When Frost returned to America as a successful discovered poet, he wrote â€Å"The Road Not Taken†. The manuscript copy of the poem was sent to Thomas immediately. Frost’s expectations were that Thomas would notice how the poem pivots ironically on the phrase, â€Å"I shall be telling this with a sigh†. Unfortunately, as it turned out, Frost’s expectations were disappointed. Thoma s didn’t notice the gentle jest because the irony was handled too subtly. If someone thinks in a positive manner, they will realize that is never really a right or wrong choice in your life.

Call centre Essay

Call centre technology is subject to improvements and innovations. Some of these technologies include speech recognition software to allow computers to handle first level of customer support,text mining and natural language processing to allow better customer handling, agent training by automatic mining of best practices from past interactions, support automation and many other technologies to improve agent productivity and customer satisfaction.[1] Automatic lead selection or lead steering is also intended to improve efficiencies,[2] both for inbound and outbound campaigns, whereby inbound calls are intended to quickly land with the appropriate agent to handle the task, whilst minimizing wait times and long lists of irrelevant options for people calling in, as well as for outbound calls, where lead selection allows management to designate what type of leads go to which agent based on factors including skill, socioeconomic factors and past performance and percentage likelihood of clo sing a sale per lead. Premise-based Call Centre Technology Historically, call centres have beenbuilt on PBX equipment that is owned and hosted by the call centre operator. The PBX might provide functions such as Automatic Call Distribution, Interactive Voice Response, and skills-based routing. The call centre operator would be responsible for the maintenance of the equipment and necessary software upgrades as released by the vendor. Virtual Call Centre Technology[3] With the advent of the Software as a service technology delivery model, the virtual call centre has emerged. In a virtual call centre model, the call centres operator does not own, operate or host the equipment that the call centre runs on. Instead, they subscribe to a service for a monthly or annual fee with a service provider that hosts the call centre telephony equipment in their own data centre. Such a vendor may host many call centres on their equipment. Agents connect to the vendor’s equipment through traditional PSTNtelephone lines, or over Voice over IP. Calls to and from prospects or contacts originate from or terminate at the vendor’s data centre, rather than at the call centre operator’s premise. The vendor’s telephony equipment then connects the calls to the call centre operator’s agents. Virtual Call Centre Technology allows people to work from home, instead of in a traditional, centralised, call centre location, which increasingly allows people with physical or other disabilities that prevent them from leaving the house, to work.[4] A predictive dialing system running out of phone numbers. Cloud Computing for Call Centres Cloud computing for call centres extends cloud computing to Software as a service, or hosted, on-demand call centres by providing application programming interfaces (APIs) on the call centre cloud computing platform that allow call centre functionality to be integrated with cloud-based Customer relationship management, such asSalesforce.com or Oracle CRM and leads management and other applications. The APIs typically provide programmatic access to two key groups of features in the call centre platform: Computer Telephony Integration (CTI) APIs provide developers with access to basic telephony controls and sophisticated call handling on the call centre platform from a separate application. Configuration APIs provide programmatic control of administrative functions of the call centre platform which are typically accessed by a human administrator through a Graphical User Interface (GUI). * Call Center (18SB Allahabad/IMA 134th course) * International Terrorism (18SB Allahabad/IMA 134th course) * Indian Economy (18SB Allahabad/IMA 134th course) * Status of Women in India(18 SSB Allahabad/38 Tech SSC ) * E governance(22 SSB, Bhopal/ssc(w) tech ) * Health tourism(22 ssb, bhopal/ssc(w) tech ) * Favorite Actress(22 ssb, bhopal/ssc(w) tech ) * India and USA changing world(20 SSB Bhopal) * Criminalization in Politics(20 SSB Bhopal) * Smart card(20 SSB Bhopal) * G 8 Nations (24 SSB Bangalore) * E-Commerce(11 SSB Allahabad; IMA-134th Course) * Higher Education in India(33 SSB Bhopal) * Social Effects in Pornography(33 SSB Bhopal) * Gay Rights(34 SSB Allahabad) * Instant Cricket(34 SSB Allahabad) * Global Warming:Fact or Fiction(24 SSB Bangalore) * Favorite Pass time(24 SSB Bangalore) * Peace measures in J&K(24 SSB Bangalore) * Right to Information Act and its fall out (22 SSB Bhopal) * Privatization of Universities (24 SSB Bangalore) * Inflation (21 SSB Bhopal) * Same sex marriage(17 SSB Bangalore) * Valentine day(17 SSB Bangalore) * MANREGA (17 SSB Bangalore) * Pulse polio(17 SSB Bangalore) * Rajwardhan Rathore(17 SSB Bangalore) * Ecological System (12SSB Allahabad) * India Global Research and development Destination (12SSB Allahabad) * Nano Technology (12SSB Allahabad) * Media and its effects (12SSB Allahabad) * Nano technology (18 SSB Allahabad/IMA 134th course) * National Highway Authority of India (18SB Allahabad/IMA 134th course) * Mobile Phones (18SB Allahabad/IMA 134th course) * Energy Crisis (18SB Allahabad/IMA 134th course) * MNC’s (18SB Allahabad/IMA 134th course) * Center – State Relations (18SB Allahabad/IMA 134th course) * NSG (18SB Allahabad/IMA 134th course) * Generation Gap (18SB Allahabad/IMA 134th course) * Water bodies (22 SSB) * India’s foreign trade (22 SSB) * Indo Pak relations- the future (22 SSB) * Disaster management in india (22 SSB) * Water resources (22 SSB) * Girl Child (22 SSB) * Health (22 SSB) * Aviation industry in India (22 SSB) * If there were no super powers in this world(4 AFSB Varanasi) * Use of technology in agriculture(4 AFSB Varanasi) * United we stand,divided we fall(4 AFSB Varanasi) * Can India become self sufficient in energy resources(4 AFSB Varanasi) * Cyber crime(4 AFSB Varanasi) * Sports in India(4 AFSB Varanasi) * Role of opposition in Indian politics(4 AFSB Varanasi) * BPO vs KPO (NSB,Coimbatore) * Why youth hesitate to Join defence forces (NSB,Coimbatore) * Indian reservation Policy (18 SSB Allahabad) * Sanjay Dutt (18SSB Allahabad) * IT Industry (18SSB Allahabad) * Your favorite Day (18SSB Allahabad) * Role of Discipline in Life (19 SSB Allahabad, IMA 134) * Peaceful use of Nuclear Energy (19 SSB Allahabad, IMA 134) * Globalization (19 SSB Allahabad, IMA 134) * India’s Agricultural problem (19 SSB Allahabad, IMA 134) * Role of Youth in Society (19 SSB Allahabad, IMA 134) * Entry of foreign Universities in India (19 SSB Allahabad, IMA 134) * Infrastructure of India.(21 SSB, BHOPAL) * Rain water harvesting.(21 SSB, BHOPAL) * Favorite Cricketer.(21 SSB, BHOPAL) * Ambition in life.(21 SSB, BHOPAL) * Adult Education(21 SSB, BHOPAL) * Indo US relations(21 SSB, BHOPAL) * Beauty pageants (2 AFSB Mysore) * Cable TV(21 SSB, BHOPAL) * Net Education(21 SSB, BHOPAL) * Internet(21 SSB, BHOPAL) * Terrorism in North Eastern India(21 SSB, BHOPAL) * Doping in Sports (2 AFSB Mysore) * Division Of States in India (2 AFSB Mysore) * Role of NGO (4 AFSB Varanasi) * E-Market(4 AFSB Varanasi) * My Hobby(4 AFSB Varanasi) * Role of media(4 AFSB Varanasi) * Global Warning(1 AFSB DEHRADUN) * Human Cloning(1 AFSB DEHRADUN) * India as Superpower(1 AFSB DEHRADUN) * Discoveries that changed the World(1 AFSB DEHRADUN) * STRAY CATTLE MENACE (22 SSB BHOPAL TGC 115) * GREEN HOUSE EFFECT (22 SSB BHOPAL TGC 115) * CO-ED-EDUCATION (22 SSB BHOPAL TGC 115) * AIDS (22 SSB BHOPAL TGC 115) * NCTC(34 SSB) * Information Technology(34 SSB) * Medha patkar(34 SSB) * Is India a soft country(34 SSB) * India’s Nuclear policy (21 SSB, Bhopal) * National anthem(17SSB) * G 20(17SSB) * Volcano(17SSB) * Sachin tendulkar(17SSB) * Secularism (17 SSB) * Joint Family Vs Nuclear Family (22 SSB Bhopal) * Naxalism (19 SSB Allahabad) * Child Labour (19 SSB Allahabad) * Wildlife protection (22SSB Bhopal) * Global warming (22SSB Bhopal) * Water Crisis (22SSB Bhopal) * BPO in India (22SSB Bhopal) * Reverse Brain drain (22SSB Bhopal) * Naxalism (22SSB Bhopal) * Professional education in India (22SSB Bhopal) * National integration ( 11 SSB) * India’s architecture ( 11 SSB) * Dog Man’s best friend ( 11 SSB) * Ragging ( 11 SSB) * IT ( 11 SSB) * students union ( 11 SSB) * Alternate source of energy ( 11 SSB) * Eye donation ( 11 SSB) * Terrorist problem in Kashmir * first day in college life. * Naxallism. * Nuclear reactor in India * UID cards ( ATM, Credit cards) * Freedom movement of India * If you become the prime minister. * Achievement in Life * World Peace * Development of Science * Pros and Cons of science * Tel about your native * Knowledge is power * Power of Press * Defense system of India * Co-Education * The Newspaper * The T.V * N.C.C. * Dictatorship * UNO * War in srilanka, libya * SAARC, G8 * Cricket in India * Hockey the national game * Foot ball in India * Compulsory Military Training. * Corruption and Bribe * India the super power * Indo-pak war or Indo-pak conflict * IIT and IIM standard with International standards * Transportation in India * Migration of Students to Foreign * Missiles in India * India in Space Research * ISRO * Unemployment in India * Unforgettable moments in Life * Favourite book * Your Hero(napolean etc) * Women at the society * Security for the women in India. * Quota for Indian Constitution * 33% reservation for women * Youth in Politics * Exercise makes us fit * Global warming * Life of poor people in India * Saving of Rain water or Ground water management. * Sea water to drinking water project. * Solar energy to electrical energy project. * Petrol price hike in India * Gold mines in India * Natural resources of India * BPO jobs in India * City expansion and destruction of yielding lands in India * Computer * Recycling of Waste * Security of India * NSG and security forces * Does china a threat for India * Why to keep the enviroment clean * Why people hesitate to join Armed forces. * Upstairs and Downstairs * Interlinking of Rivers * BPO vs KPO * Democracy * Effect of Pornography * Education in Rural India. * Nanotechnology * Child marriage, * Sensex boom, * Where there is a will there is a way, * My favourite sportsman. * Honesty is the best policy * Superstition in India * Dieting

How does Shakespeare present the role of Feste in Twelfth Night?

In William Shakespeare's comedy Twelfth Night the character of Feste is a solitary wit surrounded by fools. His occupation is that of Olivia's paid fool, which she inherited from her father, ‘Feste the jester†¦ a fool that the Lady Olivia's father took much pleasure in. ‘ This long standing relationship may be the reason he seems to have a status higher than that of a servant within the household, and appears to leave and return at will without fear of punishment, ‘Tell me where thou hast been or my lady will hang thee†¦ Let her hang me. This may also be because of Elizabethan attitudes towards allowed fools, who had gained popularity due to their presence in many royal courts. Feste`s palpable intelligence is an integral part of his role, as he uses it to communicate the subtext of Shakespeare`s complicated plot to both the other characters and the audience. It is therefore ironic that the fool is so frequently said to be dishonest, ‘Y`are a dry fool: I`ll take no more of you. Besides, you grow dishonest,' as throughout the play he does nothing but divulge truths. His cleverness is immediately apparent upon his first appearance for several different reasons. If he were not a fool then he would have no other way of making money, thus his decision to ingratiate himself once more into Olivia's good graces is a wise one, ‘To be turned away, is that not as good as a hanging to you? ‘ It would also be essential for him to be intelligent to play the role of fool, as he is paid for his acute observation disguised as witty remarks. The most obvious testament to Feste`s intelligence however is his ability to manipulate words. This ensures he keeps his job in Olivia's household, as when she asks for the fool to be taken away because he is dry, Feste twists her words around and returns them in the form of a pun, ‘Give the dry fool a drink, then is the fool not dry? ‘ His craftiness amuses Olivia, who allows him to stay. His way with words also allows him to voice his opinions on other characters without fear of retribution. Whilst engaged in idle banter Feste shares his observation of Malvolio and Sir Toby, ‘Sir Toby will be sworn that I am no fox, but he will not pass his word for twopence that you are no fool. This shows that although Toby is foolish as he cannot perceive Feste`s intellect, Malvolio`s idiocy is so apparent that even a fool such as Toby can see it. Feste later reaffirms his belief that Sir Toby is a fool and also shares his view of Sir Andrew. He greets the pair with the line, ‘Did you never see the picture of We Three? ‘ The painting shows only two fools whilst implying that the viewer is the third, and this comparison suggests he perceives Toby and Andrew to be fools as well as himself. It is in this way that he contributes to the underlying theme of deception that runs through the play. He deliberately presents himself to others as a mere fool, and despite the fact he is obviously much more than that, he is so proficient at this ruse that the only character to see through it is Viola, ‘This fellow is wise enough to play the fool, And to do that well, craves a kind of wit. ‘ It may be because he not only accepts his role as a fool but uses it to his advantage, accordingly gaining perspective from this self knowledge, that he can differ from the other characters and deceive others instead of himself. Perhaps it is because Feste`s intellect is so bountiful that he is taken beyond the role of simply a character. Through it he acquires the role of a somewhat omniscient narrator, infesting both the audience and the other characters with a heightened awareness of what is happening around and within them. This is shown during a conversation with Viola, where as thanks for a coin Feste states, ‘Now Jove, in his next commodity of hair, send thee a beard. ‘ This shows his awareness of her disguise, both to the audience and to Viola herself. It also shows he must at least be extremely discerning, to deduce such a thing from simply observing the meetings between Orsino and Viola and Olivia and Viola. The primary way he communicates his cryptic messages however is through song. The clown sings no fewer than seven songs throughout the play, and although the other characters see them as nothing more than a convenient source of entertainment, many have an underlying foresight far beyond the grasp of a mere jester. Feste sings his first song upon Sir Toby and Sir Andrews requests for a love song. The first verse appears to be about Olivia, and demonstrates Feste`s keen perception of the other characters and his uncanny knowledge of future events, ‘O mistress mine, where are you roaming? ‘ This shows Feste`s knowledge of Olivia's roaming heart, searching for its true love. ‘O stay and hear, your true loves coming. ‘ This line perfectly foreshadows future events, as Olivia finds love not whilst searching for it, but by it finding her in the form of Sebastian. Feste then proceeds to encapsulate the plays plot within one line of his song, ‘Journeys end in lovers meeting. This suggests that he may be ubiquitous, as his knowledge is not only of the future, but of the past events as well. It could however just be referring to the metaphorical journeys the characters have been on in their search for love, not the literal journey Viola and Sebastian have undertaken to Illyria. The second verse of his song appears to be addressed to Sir Toby, regarding his thus far secret love for Maria. It shows Feste`s knowledge of their hesitance towards love, ‘What's to come is still unsure. Entwined with the advice Feste appears to have also interwoven a philosophy for life, ‘Present mirth hath present laughter,' can be interpreted as carpe diem, fitting counsel for Sir Toby who needs to act upon his love before it is too late, ‘Youth`s a stuff will not endure. ‘ Another of Feste`s songs that has more to it than what appears at first glance is that which he sings at the Duke`s court for Orsino and Viola. Feste tells the sad tale of a boy that died for love, ‘I am slain be a fair cruel maid. ‘ It is a song that Viola and Orsino, both suffering from the pain of unrequited love, can relate to. The songs ‘fair cruel maid' for Orsino is Olivia, who knows of his love but does not return it. Viola`s ‘cruel maid' is Orsino himself, who cannot return her love as he does not know of it and believes her to be a man. The one event that does not concur with the omniscient portrayal of Feste is the arrival of Sebastian. Feste appears to truly believe that Sebastian is Cesario, to the extent that he becomes frustrated and resorts to sarcasm as a defence,' your name is not Master Cesario; nor this is not my nose either. This scene suggests that Feste is not as all knowing as he can appear, and is perhaps only a highly perceptive individual, a trait born of his considerable intelligence. Feste is presented as one of the more developed characters in the play, and his multifaceted personality shows in his tormenting of Malvolio. Prior to this Feste`s purpose has been to traverse between the main plot and the subplot (the only character to do so) and though he has passively inf luenced the events, he has remained very much an observer rather than an actual participant. The exception to this is his imitating Sir Topas to distress Malvolio, ‘I prithee put on this gown, and this beard; make him believe thou art Sir Topas the curate,' although his reasons for agreeing to Maria`s request are not entirely clear. He may have done it simply because he is clever enough to know nothing bad will happen to him because of it. He would probably also have recognized that Malvolio is not popular currently with Olivia, ‘O, you are sick of self-love, Malvolio, and taste with a distempered appetite,' and hence making him suffer would put Feste in a favourable position within the household. It may also be because he is clearly used to his abilities as a fool endearing him to others, and although the other characters do become annoyed and tired of him at times, Malvolio is the only one that appears to actively dislike him, ‘I marvel your ladyship takes delight in such a barren rascal. ‘ Whatever his reasons are this scene illustrates the more unsavoury aspects of Feste`s personality, but at the same time it also offers a contrast between how Feste and Malvolio are presented. Due to Malvolio`s self concerned and unpleasant behaviour it seems justifiable that he should be a rather one dimensional character, hampered by his own contemptible qualities. It is for this reason Feste`s superior attitude and actions towards him are understandable, and instead of serving to make the reader dislike Feste, it causes them to empathise with him as it shows his more human side that had previously been hidden beneath his sharp wit. In the style of a true narrator the last word (or indeed words) of Twelfth Night belong to Feste, who merges his dual roles, and delivers them in song format. It appears to be a rather dismal song for a clown, as it suggests that every day brings misery, ‘For the rain it raineth every day. ‘ This may be because the other characters have gone, leaving him alone with the audience, to whom he can deliver a last message. Feste`s final lesson appears to suggest that life is plagued with misery, therefore, like the characters in Twelfth Night, you should embrace happiness in whatever form it takes because it may not last. Shakespeare presents the role of Feste as a paradox: the wisest character of the play is the paid fool. Throughout Twelfth Night Feste directs, entertains and criticizes the other characters through his revealing songs and witty wordplay, and at the same time makes them reflect on their current circumstances. This is a similar relationship that Shakespeare, as a playwright, would have had with his audience, and it creates a parallel between the writer and his creation.

Career in Comedy - All Possible Ways to Start

Career in Comedy - All Possible Ways to Start A Guide for College Students: How to Start Your Career in Comedy If you dreamt of becoming a comedy star as a child, if you have seen all films with Jim Carreys, and if you have been wondering how to start a careerin comedy, this article is just for you. You should know that right now there are a lot of students who share your goal, and if you want to succeed, think of them as both your competitors and a support team. In this article, we have gathered best pieces of advice from successful comedians. If you are still wondering how to build your career, check them out. 1. Its Never Too Late to Make Your Dream Come True Take, for example, Daniel Gurewitch. Before writing for Last Week Tonight, he used to grab every opportunity to make a joke. He confesses that he even added jokes into history papers. When starting his education at Syracuse University, he already knew that he wanted to become a comedian. As a college student, he polished his standup skills and chose screenwrite as his major. With all efforts he made, it was no surprise he got a job at CollegeHumor. Another comedy star Shannon ONeill, on the other hand, had a less straightforward career path. She even studied to become a teacher. Only after some time did she understand that the future profession was not her cup of tea. She admits that although she was fond of comedy she never thought of it as a career at first. 2. Extracurriculars Can Be Helpful Schneider insists on the importance of extracurricular activity, claiming that everything he learned about his current career comes from the things he and his friends did in a sketch group called The Lilting Banshees. A similar advice comes from another renowned comedian Pierson. He encourages everyone to join any activity somehow connected to sketch because it helps to improve a persons standup skills, however (un)successful they are. He also adds that college sketch is an awesome way to spend time and meet new people. In fact, many popular comedians confess owing their current career to college extracurriculars. Gurewitch, too, encourages aspiring comedians to start their career paths from there. He says that college sketches are worth it just because: you will love it this is how you can improve. And, of course, this enables you to meet people who share your interests, which brings us to the next advice. 3. Collaborate Youll be paying some $50,000 every year not only to receive knowledge but to get access to an old basement where people like you are rehearsing to put on an awesome show. Gurewitch says that, first of all, these people will help you challenge yourself and see how your skills can be improved. Apart from that, you can build up a network, which will help you find an actual job in the future. Starting is always difficult, so dont waste your opportunities and take first steps today to build a fantastic career tomorrow.

Prescribe vs. Proscribe

Prescribe vs. Proscribe Prescribe vs. Proscribe Prescribe vs. Proscribe By Sharon Only one letter separates this oppositional pair. To prescribe is to order the use of or set out a rule. From this we get a prescription, which sets out how you are to take a particular medicine. We also get prescriptive grammar, which is grammar that presumes that there is one set of grammatical rules that everyone should follow. In contrast, to proscribe is to forbid, ban or denounce. It originates from the Latin meaning to post in writing and described the 16th century practice of posting public notices about those who had been condemned. To keep the usage straight, think of this. If you are studying at college your set texts are prescribed, while texts that you are not allowed to read are proscribed. Incorrect Usage Some times even large publications get it wrong, like here: Prosecutors have portrayed 57-year-old Martin MacNeill as a lying adulterer who pestered his 50-year-old wife to get a face-lift and persuaded her plastic surgeon to proscribe a mix of potentially lethal pills for her recovery. (USA Today) Correct Usage Some emergency room doctors are far more likely than others even within their own department to prescribe opioids to treat pain in older people, and their patients are at greater risk of using the powerful drugs chronically than those who saw doctors who prescribe them less frequently, according to a large new study. (NY Times) Increasingly, the rules of workplace culture proscribe all sorts of talk about sex, and enforce this proscription with sensitivity training and strategic mention of lawsuits. (NY Times) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†7 Tips for Writing a Film ReviewAdvance vs. Advanced

Business Intelligence Technology Issues Assignment

Business Intelligence Technology Issues - Assignment Example This resultant form of information, termed as knowledge now, can be utilized at large by decision makers. The key business terminology of business intelligence, however, has more than just one meaning associated with it. The various meanings that it may relate to are in correspondence with the numerous ways in which business intelligence can be deployed. Each business holds this entity as its integral part. Without the introduction and implementation of business intelligence into present day organizational structures it may potentially be impossible to run a business at all. In order to demonstrate the variations in its meaning two sample practical meanings of Business Intelligence are demonstrated as under. â€Å"Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support, quer y and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.† (Sauder, 2011) and, â€Å"Normally describes the result of in-depth analysis of detailed business data. Includes database and application technologies, as well as analysis practices. Sometimes used synonymously with "decision support," though business intelligence is technically much broader, potentially encompassing knowledge management, enterprise resource planning, and data mining, among other practices. ...† (csumb, 2011) TECHNOLOGY AND BUSINESS INTELLIGENCE Present day technological advancements have evolved the meaning of business even further. The technology that is used to deploy the business intelligent practices is ever changing. The ever-growing technological advancements are improving the business intelligence methodologies. However every subsequent technological advancement accompanies issues as well. Following is an account of these issues: Data and T echnology 1) The data of an organization is complex and not properly formulated. The organization of data results in timely implementation of Business Intelligent protocols often resulting in their implementation delay and eventually failure. For example, same objects or entities may be quoted within different systems of a the redundancy and clearing out the definition in which these things are used are tasks that hinder timely implementation of business intelligence issues. 2) At times the chosen business intelligence technology does not suit the existing environment of an organization. The technology of business intelligence proves to be so rigid and cumbersome to change that efficient and timely implement of the project becomes impossible. 3) The Business Intelligence technology used may hinder the existing usage of a current system because: The revealing and imaging of the existing information is done in poor or limited manner. The responsiveness of the data within the system is slow. This cannot be acceptable as proficiency in time is the key issue in business intelligent systems. The process of asking new questions related to the business intelligence technology by the end users or the business intelligence experts may be limited due to their complexity or excessive time consumption. The data required for the business intelligent systems may not be resource-able. This may be due to the fact that no